Grocery TV
Visual Design | Branding | Web Design
As a visual designer at Grocery TV, I successfully managed various design requests, leading to a significant increase in blog traffic, social media engagement, and revenue generation. During my manager's maternity leave, I independently created sales decks and produced graphics, ensuring seamless operations. I also played a pivotal role in branding and graphics for the company's SXSW event, attracting key clients and establishing valuable partnerships. Additionally, I collaborated on a brand refresh project, redesigning brand colors and website, set to launch in Q3 2023. My contributions at Grocery TV have been instrumental in driving engagement, expanding reach, and elevating the brand's visual identity.
Blog Content
Supported growth of blog traffic by 99% over the last year by providing engaging visuals. Notable visuals include the launch of GTV’s in-store measurement offering, which ranks in the top 10 for Unique Pageviews on our blog this year.
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In-Store Digital Advertising Measurement: How GTV is Approaching Campaign Targeting and Metrics
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An Introduction to Advertising and the Metaverse
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What's the Deal with Third-Party Cookies?
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2023 Campaign Planning: 5 Shopper Insights to Keep in Mind
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How to Be Efficient (and Effective) with Your Digital Out-of-Home Campaigns
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Retail Trends: The Latest In-Store Technology You Should Know About [Infographic]
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Understanding the Basics of Digital Out-of-Home (DOOH) Measurement
When I joined the team in 2022, Grocery TV’s branding consisted of 2D graphics and primary colors, magenta and yellow. The goal of these graphics were to be informational, while still have playful elements to keep viewers’ attention. These were used in email newsletters and one-pagers for clients.
SXSW: Drag Brunch with Dolly and the Vistars
Grocery TV hosted their first ever event with Vistar Media during the week of Austin’s SXSW festival. Setting the stage for client targeting and forging exciting partnerships, we curated an unforgettable Dolly Parton Drag Brunch, infusing it with the infectious charm that Austin, Texas is known for. I had the pleasure of taking on the role of lead designer for this event — curating everything from event branding to advertising and even a photobooth wall. Plus, all our products were showcased playing animations I designed specifically to fit the event theme.
Contact me!
Reach out to hear more about my work as Visual Designer at Grocery TV.